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SERVICE · CORE

Analytics & Reporting

Consolidated dashboards that tell the truth. Looker Studio, Metabase or custom — with AI summaries on top.

Business analytics dashboards

Marketing data is everywhere and nowhere. We unify it, clean it, and give leadership one place to look — with automated narrative summaries so the numbers tell a story.

  • 1

    DASHBOARD

    instead of ten

  • 7 d

    TO FIRST CUT

    data model included

  • 100%

    METRIC LINEAGE

    every number traceable

SECTION 01

WHAT YOU GET.

One place to look — and a story behind every number.

  • SERVICE / 01

    Executive dashboard

    The five numbers leadership actually checks, on one screen, updated continuously.

  • SERVICE / 02

    Unified data model

    CRM, ad platforms, billing and product events joined in one documented model.

  • SERVICE / 03

    AI narrative reports

    Weekly summaries drafted by AI, reviewed by us: what moved, why, what to do.

  • SERVICE / 04

    Anomaly alerts

    When a metric breaks pattern, Slack knows before the Monday meeting does.

  • SERVICE / 05

    Attribution sanity

    Not a magic model — an honest one. You see what each channel really contributes.

  • SERVICE / 06

    Metric dictionary

    Every KPI defined once, in writing. No more three versions of "conversion rate".

NARRATED, NOT JUST CHARTED

Numbers that
explain themselves.

Dashboards answer "what". The expensive question is "why". Our reports ship with an AI-drafted narrative: what changed, what likely caused it, and what deserves a decision.

— WEEKLY NARRATIVES · ANOMALY ALERTS

Dashboard with charts on a laptop
SECTION 02

FROM CHAOS TO ONE VIEW.

  1. 01

    Audit

    Inventory every source, metric and report in use.

  2. 02

    Model

    One warehouse model, documented and tested.

  3. 03

    Build

    Dashboards per audience — exec, marketing, ops.

  4. 04

    Narrate

    AI summaries and anomaly alerts go live.

  5. 05

    Operate

    We keep it true as tools and teams change.

SOURCES & TOOLS

  • GA4
  • BigQuery
  • Looker Studio
  • Metabase
  • dbt
  • HubSpot
  • Salesforce
  • Stripe
  • Google Ads
  • Meta Ads
  • Mixpanel
  • Airtable
PRINCIPLE / 009

We turn Monday reporting from half a day of copy-paste into a fifteen-minute read — with anomaly alerts that catch broken tracking early.

SECTION 03

QUESTIONS.

Asked in every analytics discovery call.

  • Above a couple of sources, yes — usually BigQuery, modeled with dbt. Below that, we can wire dashboards straight to the sources and tell you when you have outgrown it.