TRAINING TOPIC
Choose useful tasks
Identify where AI could help with research, drafting or summaries, and where its output would take too much checking.
SERVICES
AI Training for Marketing Teams
Practical AI training for marketing teams and agencies, using your everyday tasks: research, content drafts, reporting and working with AI assistants.
A new AI tool is useful only when people know when to use it and how to check its work. We build training around the tasks your team actually does, with examples they can keep using after the sessions.
TRAINING TOPIC
Give clear instructions
Practise supplying context, source material and examples so the tool has what it needs for the task.
TRAINING TOPIC
Review the output
Check facts, sources, tone and completeness. Work through examples where a confident answer is still wrong.
TRAINING TOPIC
Use your own assistants
Learn the workflow and limits of an assistant or automation built for your team, including when a person needs to take over.
EXAMPLE SESSION
Bring a task. Work through it together.
Take a recurring content brief, prepare a draft with an approved AI tool and review it against your brand and factual requirements. Keep the instructions and review checklist for the next brief.
An example session; the exercises are chosen with your team.
01
Understand the team
Discuss current use of AI, common difficulties and what people need to do better.
02
Choose the exercises
Select representative tasks and materials that are appropriate to use in the agreed tools.
03
Practise together
Work through the tasks, compare outputs and discuss what needs human judgment.
04
Leave usable guidance
Share the examples, instructions and review steps developed during the sessions.
WHAT YOU RECEIVE
Examples and habits the team can keep using.
Practical sessions, reusable task instructions and guidance for checking the output. For a tool we build, training covers the agreed workflow and how to report problems.
We need to know who will attend, which tools are approved and which tasks matter most. Training can be a separate engagement or part of an implementation project.
- Yes. We can focus on specific difficulties: inconsistent drafts, unclear instructions, checking sources or making a repeatable workflow from individual experiments.