AI & Agents.
Practical guides to choosing AI tasks, connecting marketing tools and checking the results. Alongside them, notes from our own projects.
AI use cases for marketing teams: 12 tasks worth starting with
Twelve practical AI use cases for marketing teams and agencies, grouped by content, research, reporting and lead handling, with a note on what each one needs before it works.
An AI policy for a marketing team: a short template
A short, practical AI policy template for marketing teams and agencies: which tools are approved, what may be shared, what needs review before use and who decides.
Where should a marketing team start with AI?
A practical way to choose your first AI workflow: look at recurring tasks, available information and the effort it takes to check the result.
How to check AI work before your marketing team relies on it
Build a practical review process for AI drafts, summaries and lead handoffs, using real examples, clear criteria and checks against the original source.